"Neuroscience Applied to Marketing"
- Here's the Big Idea in 108 Words...
The latest marketing tools present both unique opportunities
– and new and serious threats...
Marketing software systems now allow you to automate full-life-cycle marketing funnels. By systematizing and automating marketing strategies focused on growth of the value you exchange with clients – businesses can lock in growth of 174%, 238%, and more.
Mastery of the persuasion process can add another 40%, 140%, 400% to the bottom-line. And infusing every communication with the unconscious but primal power of neuroscience as applied to marketing is revolutionizing results for those on the cutting-edge.
That’s the opportunity. The serious threat is, those not paying attention and not keeping up, may soon be made irrelevant.
Why So Critical to Your Future Success
and WHY NOW?
Economic Forces
Clients are feeling poorer – and feel overwhelmed by the amount of advertising and demands for their money.
Social Forces
Customers no longer want to be SOLD. They take massive offense at questionable attempts to get their money, or bad service. And they’ll broadcast it to the world in an instant.
Technological Forces
There have been major advances in the sophistication of marketing and operations software. And major advances in neuroscience and understanding how to communicate so that your INTENTION is properly understood.
The Cost of Not Staying Current With
the Latest Marketing Tools …
The combined, synergistic business advantages of using these tools is so great – that NOT using them is costing you more than just lost sales and profits - it will cost you market share, competitiveness, and potentially your business …
Tools of Technology
- Sophisticated marketing software solutions allow you to create comprehensive, full-life-cycle marketing funnels…
- You can systematize and automate the most powerful growth strategies…
- Combining the three most powerful growth strategies leads to exponential growth. 10% in each becomes 33% overall … 40% becomes 174% … 50% becomes 238%…
Tools of Pursuasion
- Both “art” and “science” – understanding how to craft the most powerful message can increase response another 40%, 140%, 400%, or more…
Tools of Mind
- Latest developments in neuroscience applied to marketing…
- Bypass the NUMBER ONE reason marketing messages fail…
- Code messages so they are decoded and understood the way you INTENDED them to be…
Full Life-Cycle – Maximum Value
–Brain-Friendly Marketing …
Creates the greatest value exchange with clients, delivers the maximum long-term sales and profits, and leads to long-lasting client relationships.
All the marketing pieces dovetail together, and all carry within them the same strategic DNA thread. Everything is focused on serving your client and delivering the highest possible value over the lifetime of your relationship with them.
How it Works
- For companies that need more customers, sales, and profits
- Who are dissatisfied with marketing programs that are incomplete, often not strategic, and don’t deliver the desired results
- Our service is a “done-for-you” Master Marketing / Business Building Program
- That provides the most innovative advances in strategy, the art of persuasion, and neuroscience as applied to marketing
- And unlike most outsourced marketing solutions
- Our scientific approach maximizes the value delivered to your customers, and the profits delivered to your bottom-line
Most Strategic, All-Encompassing
Marketing Funnel …
What are the steps a person goes through with your company as an interested prospect, as a one-time customer, as a preferred and premium client that takes your highest priced offers?
It’s all about how you draw them in, engage with them, and persuade them to exchange value with you…
Increase the number of customers
Increase amount of money they spend with you
Increase number of times they buy from you
Three Ways to Grow a Business
Systematize and automate the three ways to produce exponential growth…
10% growth in each becomes 33% overall
40% growth becomes overall 174%
50% growth becomes a 238% increase in your sales
Steps in a marketing funnel match the distinct steps one goes through in building a relationship with a client:
How do you initially draw in and capture the attention of your target audience?
With a postcard they receive in the mail?
An ad on Facebook?
An email from a trusted advisor?
What will entice them to engage with you the first time?
A free report of great value?
A software download?
A free assessment of their situation?
What will tip them over the edge to make an initial purchase?
A book for just the shipping cost?
Video training?
A small but useful physical item?
How do you persuade them to take you up on your main product or service?
Ensure you have overwhelming proof that your product works, and present it in the most persuasive manner.
Can you keep them coming back for additional products or services? At increasingly higher prices?
Upsize to large fries?
This handbag goes great with that dress.
The live event training next month is not to be missed.
And if they say no at any point-
WHAT do you do to re-engage them in the process, moving forward?
There is an “art” and “science”
to the process of persuasion …
RESEARCH
DEEP to understand your clients better than they understand themselves …
Understand why they would DESIRE your product or service …
STRATEGIZE
prospects smooth ride down the funnel from:
- Barely interested” to “mildly aware” to “engaged, amazed, and unfazed…
- Whatever it takes to get your product into their hot little hands…
- Or take advantage of your services, RIGHT NOW…
WRITING
re-writing, editing, polishing, and still more re-writing…
The Result?
MAXIMIZED...
The client value exchange that will take place will be maximized
Your customer life time value will be maximized
And your sales and profits will be maximized
No short-cuts … No cookie-cutter formulas
Only life-long love affairs with your clients
Unconscious but Primal Power
of Neuro-Connecting …
The NUMBER ONE REASON why most marketing fails …is because the information
presented is rejected by the gatekeeper …
the primitive brain of your client
… because it’s seen as a threat, too boring, too complex – and
immediately gets filtered out and SHUT DOWN …
And when that is the case, it never even makes it to the more advanced problem solving brain.
The decision HAS BEEN MADE before they even get to consider what you have to offer…
Most marketers are NOT aware of the latest advances in neuroscience – and do not build them into their campaigns. Even in the most competitive fields with the highest stakes in the hundreds of millions, less than 25% are aware of or use these strategies.
Column 1
Neuroscience – applied to marketing – points the way on how to structure your complete marketing funnel, and every individual communication you have with your clients – so that it is received and decoded by your customers brain the way you intended it to be.
Ultimately, exponential growth in your sales of 174%, 238%, and more – is achieved by offering superior products, irresistible offers, compelling sales copy, top-notch customer service, more personal contact, more frequent contact, more methods of contact.
All embedded with the unconscious but primal power of neuro-connecting – and systematized in a marketing funnel that is automated to run without your direct attention.
The Process
Research your business, your existing marketing, your industry and competitors, your customers…
Re-engineer your marketing funnel, craft and create new marketing sales pages, videos, emails, and so on, and infuse everything with the unconscious but primal power of neuro-connecting…
Strategize a complete, all-encompassing marketing funnel strategy and copy approach…
Test, track, modify – re-test, track, modify – and so on…
Ready to Experience the Exponential Growth …
… a Full Life-Cycle – Maximum Value – Brain-Friendly Marketing Program Can Deliver?
Contact Kelvin Parker and request the full story, PLEASE…
About Kelvin Parker
- 30+ years in direct marketing. Worked with some of the brightest marketing minds in the world, such as Jay Abraham, Ted Nicholas, Clayton Makepeace, and many others...
- Opened up new businesses all over the world - each turning over millions of dollars for Reuille Holdings - a $300 million a year Swiss company...
- Built start-ups - going from ZERO to 200,000+ names on the customer file within 12 months, and ran programs that included 60 active promotions running at one time...
- Copy has generated up to $16,140 per 1,000 names mailed (84% prospect names)...
- Increased sales and conversions by 260% for Dr. Robert Anthony, by 420% for OptionsMONSTER, and over 600% for Inspired Publishing Group...
- Worked in most every marketing channel, dozens of industries and niches, and ran an international program marketing in over 200 countries and 12 languages…