"Proven Winner Success"
-Here's the Big Idea in 105 Words...
The NUMBER ONE biggest problem with developing new major campaigns, is there is a BIG EXPENSE UPFRONT which comes with ZERO GUARANTEE OF RESULTS.
PWP – “Proven Winner Process” was developed so one can interactively develop key components of a winning campaign with the TARGET AUDIENCE telling you what they WANT and what they're WILLING TO PAY FOR...
... and this can all be done on a extremely low-budget. The more time consuming and expensive parts of campaign are developed AFTER the market has told you what they will respond to.
When you follow this process, it’s generally not possible to develop a campaign that’s a loser.
Does This Story Sound Familiar?
The Launching of a New Client Acquisition Campaign
D-DAY: Everybody holds their breath – then as orders trickle in
– disappointment and despair at the bomb…
Leaving you with nowhere to go…
What's Required for a Winning Campaign...
ALL the Elements Must Work SIMULTANEOUSLY for a Campaign to be a Winner …
- Your targeted audience, your media sources (lists, ad channels, and so on…)
- The right theme and hook…
- A targeted appeal, headline and deck copy, lead and proof elements…
- Offer including the dimensionalized value, price justification, and risk reversal…
- Close and order form execution…
- Format and design of the package…
- There’s a lot that can go wrong …
- And when it’s a new launch campaign, it can be difficult to impossible to reverse-engineer which components of the campaign didn’t work…
Why It's Difficult to Impossible to Recover From a Losing Campaign...
You Reverse-Engineer a Losing Campaign With a Dozen or More Moving Parts?
- In most cases – no…
- There are too many copy elements, design elements, list and media selection, timing and so on that could be causing the problem…
- It’s too costly and time consuming to test these elements separately in a normal test environment…
- However, testing the copy elements separately, and ahead of time…
… in a low-cost environment where your target market votes with their clicks, opt-ins, and dollars…
… makes way more sense.
How It Works
...So what's the solution?
- For companies that use direct response marketing to acquire new clients
- Who are dissatisfied with the high risk involved with new campaigns – where there is a significant investment in copywriting and media ad spend – but zero guarantee of results
- Our service is a “done-for-you” pre-campaign testing process
- That provides a way to interactively develop the key components of a winning campaign BEFORE any significant funds are committed to the process
- And unlike the way most new campaigns are developed
- Our scientific approach pre-tests 8 of the 9 major copy components required for a successful campaign – with the target audience telling you want they WANT and what they are WILLING TO PAY FOR … all done on an extremely low budget
A "Proven Winner Process"...
“Proven Winner Process” or PWP for short – is a proprietary process developed to prove 8 of the 9 major copy elements BEFORE any major investment is made in a new campaign – such as a big copywriting fee, media costs, and so on.
Starting with an ad spend of just $250, the process interactively develops and proves all the winning elements of a campaign with your TARGET AUDIENCE telling you want they want and what they’re willing to pay for.
Guaranteed winning campaigns without a BIG UPFRONT EXPENSE or HIGH RISK…
This is how the Proven Winner Process works:
Through a series of low-cost but highly targeted tests - we allow the data to drive us to winning copy components for your campaign, focusing on:
- The overall theme, or hook
- The targeted appeal
- The headline and deck copy
- The lead
- Proof elements
- The offer
- Close and P.S. copy
This is done with carefully designed and tracked Facebook ads, each designed to test and prove what will be a winner for you - one component at a time.
What you have at the end of the process is data to show PRECISELY what your market is going to respond to, and pay money for.
You can then roll-out to a larger campaign with complete confidence (you already have the proven data.)
PWP Results: CTRs up to 6%, Cost per Click around 0.15c, financial services leads around $4.46, self-help niche leads around $1.05, financial newsletter leads around $8.52 – and within a 12 month period - increasing lead flow by 20x and increasing paying customers by 838%.
The Result?
With the "Proven Winner Process" in play, it's generally not possible to develop a campaign that's a loser...
The Process
Research your business, your products and marketing, your industry and competitors, your customers…
Execute methodically the step-by-step testing process – killing losing concepts, introducing new challengers to the winning concepts – allowing the data to lead the way to a winning campaign…
Strategize the PWP testing – targets to test – expected decision points –final objectives and insights to be gleaned…
Ready to discover how the PWP approach can deliver your next winning campaign…
… or save a current campaign?
Let’s start a conversation …
P.S. A little more about my background can be found here:
About Kelvin Parker
- 30+ years in direct marketing. Worked with some of the brightest marketing minds in the world, such as Jay Abraham, Ted Nicholas, Clayton Makepeace, and many others...
- Opened up new businesses all over the world - each turning over millions of dollars for Reuille Holdings - a $300 million a year Swiss company...
- Built start-ups - going from ZERO to 200,000+ names on the customer file within 12 months, and ran programs that included 60 active promotions running at one time...
- Copy has generated up to $16,140 per 1,000 names mailed (84% prospect names)...
- Increased sales and conversions by 260% for Dr. Robert Anthony, by 420% for OptionsMONSTER, and over 600% for Inspired Publishing Group...
- Worked in most every marketing channel, dozens of industries and niches, and ran an international program marketing in over 200 countries and 12 languages…